On March 18, 2026, the Graduate School (Research) hosted an engaging session of the Graduate Café featuring Shakhnoza Pardaeva, who presented her case study titled "When Local Meets Global: Evos Takes on KFC in Uzbekistan's Fast Food Industry Revolution."
The presentation examined the strategic battle between local fast-food giant Evos and global entrant KFC following the latter's entry into the Uzbek market in 2018. Using operational data, customer satisfaction surveys, and strategic planning documents, Shakhnoza analyzed how Evos faced declining market share due to operational inefficiencies, slower service times, and shifting consumer preferences intensified by KFC's arrival.
The research highlighted critical recommendations from Evos, including improving operational efficiency, embracing automation, refreshing brand identity, and strengthening customer loyalty programs to retain market share. The case underscored the vital importance of adapting to international competition while maintaining local cultural relevance.
