Part-time PhD student
Education / Academic qualification:
- 2017–2021: BSc (Hons) International Hospitality and Tourism Management, MDIST (Bangor University)
- 2022–2023: MA International Business Management, Westminster International University in Tashkent (WIUT)
Employment
- 2021–2022: Hyatt Regency Tashkent – Food and Beverage Management
- 2022–2023: Task Corporation – Fleet Manager
- 2023–present: MDIST – Product Development Management Department
Expertise
- International business management and organizational behavior
- Employer branding, value congruence, and Generation Z workforce studies
- Tourism and hospitality management practices
- Research, data analysis, and organizational development
Doctoral project
The title of the dissertation is “The Impact of Employer Attractiveness on Workplace Flourishing: The Moderating Role of Value Congruence among Generation Z.”
This research explores how the image of an employer influences the well-being, growth, and overall flourishing of Generation Z employees. Special attention is given to the role of value congruence – defined as the alignment between personal and organizational values – in moderating the relationship between employer attractiveness and flourishing at work.
The study seeks to:
- Analyze the relationship between employer attractiveness and workplace flourishing in Generation Z.
- Examine the moderating role of value congruence in strengthening or weakening this relationship.
- Identify which employer attributes (e.g., flexibility, career development, organizational culture, ethics) are most valued by Generation Z for enhancing flourishing.
The research adopts a quantitative methodology, employing a structured survey distributed among Generation Z employees. Statistical techniques such as correlation analysis, regression analysis, and moderation analysis will be applied to test the proposed relationships. The findings are expected to provide theoretical contributions to employer branding and organizational psychology, while also offering practical insights for organizations aiming to attract, engage, and retain Generation Z talent.
Publications
- Mukhtorov. A; “THE IMPACT OF ALGORITHMIC MANAGEMENT ON EMPLOYEE MOTIVATION AND AUTONOMY IN DIGITALLY TRANSFORMED WORKPLACES”; https://doi.org/10.5281/zenodo.16666298
- Mukhtorov. A; “LEADERSHIP STYLES AND REMOTE TEAM PRODUCTIVITY: A COMPARATIVE STUDY OF TECH AND NON-TECH FIRMS”; “Archives | INNOVATIVE ACHIEVEMENTS in SCIENCE 2024.” Interoncof.com, 2024, interoncof.com/index.php/chelyabinsk/issue/archive.
- Mukhtorov. A; “THE ROLE OF WORKPLACE DIVERSITY IN ENHANCING INNOVATION PERFORMANCE IN STARTUPS” “SCIENTIFIC ASPECTS and TRENDS in the FIELD of SCIENTIFIC RESEARCH.” Interonconf.org, 2024, interonconf.org/index.php/pol.
- Mukhtorov. A “COMMODIFICATION OF CULTURAL HERITAGE FOR TOURISM DEVELOPMENT: HOW COULD WE PRESERVE THE CULTURAL AUTHENTICITY IN BUKHARA?” https://doi.org/10.5281/zenodo.15743025
Conference Participations, Scientific Talks:
- Gulmukhamedova D., (2025) “Issues of Improving the Green Economy in Uzbekistan”, published in the Conference of Modern Science & Pedagogy, Washington, USA
- Gulmukhamedova D., (2025) “Sustainable Development of the Green Economy with the Participation of Artificial Intelligence”, published in Innovative Academy RSC LLC
