Yulchieva Khilola
Part-time PhD student (2022-2025)
Part-time PhD student (2022-2025)
- Academic Biography
- Doctoral Project
- Publications
- Conference Participations, Scientific Talks
- Other achievements
Academic biography
- 2014-2019: Westminster International University in Tashkent, BA. Business Administration- (Bachelor of Art with Upper Second-class Honors)
- 2022 to 2024: Westminster International University in Tashkent, MA in International Business Management, (Entrepreneurship Innovation- Masters with Distinction)
- 2025 to present: PhD student of Westminster International University in Tashkent
Employment
- 2024 to present: Central Asian University in Tashkent, teaching assistant in Business School
- 2023 to present: CEO and Investor, Head Teacher of Mastery Academy, Sole proprietor
- 2021 to 2023: Office Manager in Everest Gold Star construction company
Expertise
- Business and Management, Entrepreneurship, Marketing
Doctoral project
The title of the dissertation: “The Importance of Quality Management in Enhancing Customer Satisfaction: Evidence from SMEs in Fast Food Industry of Uzbekistan”
The fast-food industry has become a significant component of the global food market, reflecting the evolving lifestyles and preferences of consumers. In Uzbekistan, this sector plays a crucial role in economic development and employment generation, particularly through Small and Medium Enterprises. The success of these businesses is closely linked to their ability to manage quality effectively, a key factor that directly influences customer satisfaction. This PhD proposal aims to investigate the importance of Quality Management practices in enhancing customer satisfaction within the fast-food sector of Uzbekistan, addressing a critical gap in existing research.
The primary objective of this research is to explore the significance of QM practices in fast-food SMEs and their correlation with customer satisfaction. As the fast-food market in Uzbekistan continues to grow, it is essential to understand how these enterprises can leverage quality management to improve service delivery and operational efficiency. By examining the relationship between QM practices and customer satisfaction, this study seeks to provide actionable insights that can help local businesses enhance their competitive edge.
Despite the increasing recognition of QM's importance in the food industry, there is a notable lack of research specifically focused on fast-food SMEs in Uzbekistan. This study aims to address this gap by introducing a tailored framework that integrates existing QM theories with the unique cultural and operational contexts of the Uzbek market. Utilizing a quantitative methodology, the research will gather data from various fast-food SMEs, allowing for a robust analysis of the factors affecting customer satisfaction. This approach not only enriches academic discourse on quality management but also contributes to practical applications that can drive sustainable growth for SMEs in this sector.
While substantial literature highlights the role of QM in enhancing customer satisfaction across various industries, few studies focus specifically on the fast-food sector in Uzbekistan. Current research predominantly emphasizes large organizations or non-food sectors, leaving a critical gap in understanding the challenges and opportunities faced by local SMEs. Moreover, existing frameworks for QM practices have not been adequately adapted to address the complexities of the food production chain in Uzbekistan, such as resource constraints and varying consumer expectations.
This research aims to bridge this gap by investigating specific QM practices that can be effectively utilized by fast-food SMEs to enhance customer satisfaction. By focusing on the unique dynamics of the Uzbek market, this study will provide valuable insights into how SMEs can implement robust QM strategies to foster customer loyalty and improve overall business performance.
In summary, this PhD proposal seeks to explore the vital relationship between Quality Management practices and customer satisfaction in Uzbekistan's fast-food sector. By addressing the existing research gap and introducing a novel framework tailored to the local context, this study aims to make a significant contribution to both academic literature and practical applications. The findings will not only benefit local SMEs striving for a competitive advantage but also enrich the broader discourse on quality management in emerging markets.
The fast-food industry has become a significant component of the global food market, reflecting the evolving lifestyles and preferences of consumers. In Uzbekistan, this sector plays a crucial role in economic development and employment generation, particularly through Small and Medium Enterprises. The success of these businesses is closely linked to their ability to manage quality effectively, a key factor that directly influences customer satisfaction. This PhD proposal aims to investigate the importance of Quality Management practices in enhancing customer satisfaction within the fast-food sector of Uzbekistan, addressing a critical gap in existing research.
The primary objective of this research is to explore the significance of QM practices in fast-food SMEs and their correlation with customer satisfaction. As the fast-food market in Uzbekistan continues to grow, it is essential to understand how these enterprises can leverage quality management to improve service delivery and operational efficiency. By examining the relationship between QM practices and customer satisfaction, this study seeks to provide actionable insights that can help local businesses enhance their competitive edge.
Despite the increasing recognition of QM's importance in the food industry, there is a notable lack of research specifically focused on fast-food SMEs in Uzbekistan. This study aims to address this gap by introducing a tailored framework that integrates existing QM theories with the unique cultural and operational contexts of the Uzbek market. Utilizing a quantitative methodology, the research will gather data from various fast-food SMEs, allowing for a robust analysis of the factors affecting customer satisfaction. This approach not only enriches academic discourse on quality management but also contributes to practical applications that can drive sustainable growth for SMEs in this sector.
While substantial literature highlights the role of QM in enhancing customer satisfaction across various industries, few studies focus specifically on the fast-food sector in Uzbekistan. Current research predominantly emphasizes large organizations or non-food sectors, leaving a critical gap in understanding the challenges and opportunities faced by local SMEs. Moreover, existing frameworks for QM practices have not been adequately adapted to address the complexities of the food production chain in Uzbekistan, such as resource constraints and varying consumer expectations.
This research aims to bridge this gap by investigating specific QM practices that can be effectively utilized by fast-food SMEs to enhance customer satisfaction. By focusing on the unique dynamics of the Uzbek market, this study will provide valuable insights into how SMEs can implement robust QM strategies to foster customer loyalty and improve overall business performance.
In summary, this PhD proposal seeks to explore the vital relationship between Quality Management practices and customer satisfaction in Uzbekistan's fast-food sector. By addressing the existing research gap and introducing a novel framework tailored to the local context, this study aims to make a significant contribution to both academic literature and practical applications. The findings will not only benefit local SMEs striving for a competitive advantage but also enrich the broader discourse on quality management in emerging markets.
Publications
- Khilola, Y., & Jibril, A. B. (2024). The Impact of Marketing Mix on Indigenous Business Development in Uzbekistan: A Regression Analysis. Journal of Intelligent Communication, 4(1), 1-19.
- Khilola, Y., Jibril, A.B., (2024). A Framework of Marketing Strategy for Small and Medium Business Growth in Uzbekistan. International Journal of Entrepreneurship, 28(S3),1-35 3
- Khilola, Y. and Jibril, A.B. (2024) The development of marketing strategy on the service based companies in Uzbekistan, INNOVATION IN THE MODERN EDUCATION SYSTEM. Available at: https://interoncof.com/index.php/USA/article/view/3120
- Khilola, Y. and Jibril, A.B. (2024b) The relationship between the factors influencing consumer satisfaction and attributes of online shopping between male and female in Tashkent, MODELS AND METHODS FOR INCREASING THE EFFICIENCY OF INNOVATIVE RESEARCH. https://interoncof.com/index.php/germany/article/view/2873
Conference participations, scientific talks
Participated in the 1st Doctoral Research Workshop (WeNeRD) on June 3-4,2025
Other achievements
CirculEC training programs (Environmental Entrepreneurship and Management, Sustainable Competitiveness. Trainer. University of Naples Federico, Italy, University of Santiago de Compostela, Spain, Fachhochschule des Mittelstands, Bielefeld. 11.03.2025-27.03.2025
