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Application of Analytical Hierarchy Processing to Export Strategy Prioritization: The Case of Uzbek Exporters in the Russian Market

On November 12, 2025, the Graduate School hosted an engaging session of the Graduate Café, featuring Munisa Turdibaeva, DSc candidate in "Management". The event, titled "Application of Analytical Hierarchy Processing to Export Strategy Prioritization: The Case of Uzbek Exporters in the Russian Market," provided a platform for a rigorous and insightful discussion on strategic decision-making for Uzbek businesses.

Munisa Turdibaeva led a captivating exploration of the Analytical Hierarchy Process (AHP) as a modern tool for strategic planning. She examined how this structured technique can be effectively applied to prioritize and optimize complex export strategies, offering valuable insights for businesses navigating the Russian market.

The session sparked a vibrant conversation among attendees, fostering an exchange of ideas on the practical application of analytical frameworks in international business. The Graduate Café once again served as a dynamic forum for thought leadership, empowering participants to rethink strategic approaches for Uzbek exporters.

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