Doctoral project

The title of the dissertation is “Museum Management: Current Challenges and Prospects”.
The significance of museums in preserving cultural heritage and promoting education is universally acknowledged, yet in Uzbekistan, the role of museums has been challenged by rapid socio-economic changes and globalization. Museums face challenges in remaining relevant and engaging in a digital age, necessitating a thorough examination of modern management and marketing strategies. Uzbekistan has identified cultural heritage preservation, tourism development, and technological integration as key priority areas for science and technology. Over the past three years, a lot of legal documents have been adopted to reform the culture and art and tourism sectors in Uzbekistan. As a result, important changes are taking place in this sector, particularly in museums. The current status of museum management highlights several issues, including declining visitor numbers, insufficient funding, and a lack of innovative marketing strategies and the need for effective digital engagement.
This thesis addresses the necessity to explore innovative management and marketing strategies that can enhance museum operations, attract diverse audiences, ensuring their sustainability and relevance in contemporary society. By exploring the intersections of museum management, marketing, and technology, the study will enhance the institution's academic portfolio and contribute to its mission of advancing knowledge in the field. The primary aim of this research is to investigate the challenges faced by museums in Uzbekistan and to develop effective management and marketing strategies that can enhance their operational success and community engagement.

Publications

1. The role of public relations in the development of museum tourism in Uzbekistan. Образование и наука в XXI веке. Международный научно-образовательный электронный журнал. 20210304. 4-март 2021. ISSN 2658-7998. 2021. B. 28-33.
   
   
2. Changes in consumption and travel characteristics during Covid-19 Pandemic. Postpandemiya sharoitida tashqi iqtisodiy faoliyat: muammo va yechimlar. Xalqaro ilmiy-amaliy anjumani ilmiy maqolalar va ma’ruzalar to‘plami. 4-dekabr 2021. Toshkent, 2021. B. 388-392.
   
   
3. O‘zbekistonda muzey turizmini rivojlantirishda Pablik Releyshnzning o‘rni. Moddiy-ma’naviy meros va umumbashariy qadriyatlar. Respublika ilmiy va amaliy konferensiya materiallari to‘plami.13-kitob. Toshkent. 2021. B. 279-283.
   
   
4. Turizm sohasidagi reklamaning xarid talabiga ta’sirining nazariy va uslubiy asoslari. Oriental renessance: Innovative, educational, natural and social sciences.Volume 1, issue 9. ISSN 2181-1784 SJIF 2021: 5.423. October. 2021. B. 556-564.
   
   
5. Madaniyat sohasida raqamli texnologiyalar integratsiyasi. Moddiy-ma’naviy meros va umumbashariy qadriyatlar. Respublika ilmiy va amaliy konferensiya materiallari to‘plami.15-kitob. Toshkent. 2023. B. 378-383.
   
   
6. Реклама как основное средство маркетинговой коммуникации в сфере культуры. Muzeyshunoslik XXI asrda: Tadqiqotlar, an’analar va innovatsiyalar. Xalqaro ilmiy-amaliy anjuman to’plami. 3-kitob. Toshkent. 2023. B.393-395. 
   
   
7. “Impact of advertisment on consumer demand in tourism”. Manuscript on Sustainable economics, Finance and Management. Vol.1 No.1(2024). pp.7-10.

Conference participations, scientific talks