On January 22, 2025, we hosted an engaging and insightful session as part of our Graduate Café Discussion Series. The seminar, titled "Linking Social Media and Survey Data for Research", featured Prof. Tarek Al Baghal, Professor of Survey Methodology at the Institute of Social and Economic Research, University of Essex.
Prof. Al Baghal shared his expertise on integrating social media data with survey methodologies to enhance research. Drawing on his extensive experience as Associate Director for Content Development on Understanding Society, one of the world’s largest longitudinal studies, he demonstrated how combining digital data sources with surveys can provide richer and more comprehensive insights.
